Digital Media and its impact
Facebook, Instagram, Twitter and many other names of applications would come to your mind when you hear the word 'digital media'. Digital media is more than photographs, stories and comment.
It plays A significant role in today's marketing world whether it is promoting, advertising, or startup it can change the whole outlook of the business. Right through the beginning, Digital media has been sold as a nirvana of data collection, analysis, and measurement that would yield the most productive, optimized programs one could hope for. Nowadays the digital media landscape is more complicated than ever before. The continuous and rapid introduction of new platforms, tools, data sources, and media consumption devices (such as mobile devices and tablets) and hardcore competition has created an atmosphere that can make any marketer’s head spin.